what happened to Brothers
 

anyone try to get into your account with Brothers it sends you to Holley and I can't find my brothers cart or order status :( it says they are part of the Holley family now ...but no page for brothers ...unless im just stupid

Re: what happened to Brothers
 

Holley bought Brothers awhile ago. It’s no longer Brothers.

Re: what happened to Brothers
 

how do you log into your Brothers on Holley I have a Holley account and don't find Brothers like you can find the Hurst division funny thing is I was on brothers last week tooling around ill call tomorrow I see the new page just can't access my old brothers orders that are outstanding

Re: what happened to Brothers
 

I got an email offer from Brothers on July 1. I pulled that up. Yes, it's changed. Has a Holley logo now. I was able to pull up parts for a GMC Jimmy '71.
I don't know if prices went up, or any parts are no longer available, but some one [or some thing] is out there to take your money.

I remember the old Brothers shop in Corona, Cal. I had just broken the back hatch on my Jimmy. The next day, I got a Brothers catalog with their new Blazer hatch. I figured it was a sign from above. I drove out there from Tucson, AZ. I had also been invited to a cast+crew showing of a picture I'd worked on to be shown in Westwood, so that made it a roadtrip. I called them from the freeway [cellphones were new] asking directions around Orange County. They stayed open an extra half hour till I found the place. They were real friendly. I bought the ersatz hatch. We shot the bull about New Breed Trucks ['67-'72]. Told them the story of my '68 C/10 Stepside. Got along great. They even invited me to stay over in Corona and party with them. They'd find me a spot to crash for free. But I had a reservation for a hotel in LA -- closer to the next day's showing -- so regretably, I declined.
Sorry to hear those guys aren't there anymore.

:chevy:

Re: what happened to Brothers
 

I was there on Friday 7.1.22 to pick up about half of an order. It was the last day showroom was open. They are moving warehouse to Greensboro. Guy at counter said the sales group will remain in So Cal.

Re: what happened to Brothers
 

In the end it could be better or could be worse.
However, I get paid to move data and it's always a cluster till things get straightened out.
Companies always have enough bean counters and not enough customer service or tech people for the transition.

Re: what happened to Brothers
 

I have no idea, because I was never a fan of Brothers in the first place.

Re: what happened to Brothers
 

I’m with you. Made several orders over the years and every time several items were back ordered and after a couple of weeks I canceled the order

Re: what happened to Brothers
 

I think Brothers was experiencing growing pains as the demand exploded, their parts development increased, and the public expectation rose. They are a business that started without the internet and adapted without hesitation, continuing to expand. I saw a change in the way warehouse based businesses do things at some point in the 80s or 90s. Probably due to use of computerized management. I'd go to a business for a product from the manufacturer they were the distributor for and I'd get "We don't stock that, special order, no returns". They started tweaking their inventory to be what sold the most. It created a vicious cycle. If they don't stock blue then nobody sees blue to want blue so they order the colors they see, so those colors sell the most. The special order color becomes more expensive due to full cartons-only and no return. That brought the sales for that color down even more.

Keeping a warehouse stocked with everything you offer is a very difficult task for a business. Lots of money on the shelf. That's why we see the big box business model surging further and further.

Re: what happened to Brothers
 

I have found over the years it is rarely better for the consumer when these buy outs take place….

Re: what happened to Brothers
 

"I have found over the years it is rarely better for the consumer when these buy outs take place…."

I have to agree with 57NAPCO. According to the only article I could find the business sold Jan 1st 2022. Just now doing the move. Holley used to be a private equity company and didn't release any data on the company.

Looks like they recently went public "Following Holley’s public listing last July"

In this article dated June 27, 2022.
HLLY
BOWLING GREEN, Ky., June 27, 2022--(BUSINESS WIRE)--Holley Inc. (NYSE: HLLY), the largest and fastest growing platform serving performance automotive enthusiasts, was added as a member of the US small-cap Russell 2000® Index, effective after the US market opens on June 27, as part of the 2022 Russell indexes reconstitution. Membership in the Russell 2000® Index, which remains in place for one year, is based on membership in the broad-market Russell 3000® Index. The stock also was automatically added to the appropriate growth and value indexes.

A visit to the brotherstrucks.com is now redirected to;
https://www.holley.com/brands/brothers_trucks/
The site doesn't even mention the buy out. Confusing to customers IMHO.

Holley is home to the top automotive performance brands including Flowmaster exhaust, MSD Ignition, Holley EFI, Hurst Shifters and now they can add a new brand under their portfolio. BrothersTrucks.com, America’s #1 Source for 1947-87 Chevrolet & GMC Truck Parts has been purchased by Holly Performance and will now be run under their umbrella of brands.

Re: what happened to Brothers
 

In a way it's too bad. I see more and more places being bought up by big companies and consolidating. Brother's Trucks showroom and warehouse was only a few miles from my home. They normally had what I needed in stock and I always just went to the showroom to purchase. I'll miss that. I like supporting local businesses when ever possible and it's getting harder to do that.

Re: what happened to Brothers
 

I have to agree with all said above …Having been through a few acquisitions in my career it’s painful Short story I reached brothers yesterday not Holley if your interested that’s the way to go if you have parts on order

Re: what happened to Brothers
 

What happened to our world? :crazy::confused:

Re: what happened to Brothers
 

Conspiracy theories and the blame game have become popular. Just a theory. It's not my fault :lol:

Re: what happened to Brothers
 

Just heard at the show in Lebanon.
That Holley has bought Southern Kentucky Classic.

Re: what happened to Brothers
 

Its true,heard from the skc owner.. and they bought his other company..

Re: what happened to Brothers
 

I was please to hear after that,
They will keep the current Employee's.:metal:

I have bought parts at swap meets from them for years and years.

The same guys have worked there Forever.

The last road trip I took up there they was working on the 67/72 something ambulance.
I heard they had sold it.

Very nice guys to work with.:chevy:

Re: what happened to Brothers
 

What happened to our world? No, it's what is happening to our world we 'used to' know. Nothing normal about the past 2 year's. Having a platform to produce facts has become as difficult to find as these parts.

Re: what happened to Brothers
 

:agree:

Re: what happened to Brothers
 

I’m seeing this with some of my clients. One is an Orthodontist and the other is a landscape company. The dental practice has already sold to a large firm, the other is contemplating. Huge buyout offers are turning them into fast deals. I’m not a fan of these large medical groups and it seems the dental profession will be going that direction as well.

Re: what happened to Brothers
 

Centralize the money/power/control into the hands of a few. And the consumer has less options. Those evil Rockefellers most infamous quote:

Re: what happened to Brothers
 

From someone who just retired from a large corporation that has bought, sold, and shut down many companies, it is not a good environment for the employees, nor the consumers. And, most of the so called conspiracy theories are much more than just theory, but powerful media squelches those and those who dare to speak the truth. I have purchased many items from Brothers, and will miss their competetion to the bigger outlets.

Re: what happened to Brothers
 

Facts are stomped out w/the media scripts. Ridicule & the general population folds & caves into the peer pressure. It is scripted by folk that study human behavior & how to manipulate the targeted groups for maximum profit & control of emotions.

Re: what happened to Brothers
 

The monopoly game we played Years ago.

Does that ring a Bell?

Re: what happened to Brothers
 

This is all to common when the original company founders get older, and want to retire. They have a choice to leave it to their kids, assuming they know anything, or sell out.

I would rather see a successful owner operated company bought out by a larger successful company, then have the original owner's kids and in-laws take over the company after pops retire and slowly run the company and name into the ground with bad sourced cheap parts and poor customer service.

Nothing more frustrating then buying parts from a name brand that you think is good/premium, only to find out that it now cheap subpar. I can think of a few large tool manufacturers for example......

Re: what happened to Brothers
 

I went to look for parts for my 71 and their drop downs stop at 1975 and newer..Humm that dont help

Re: what happened to Brothers
 

I was able to pull up a parts page for a '71 GMC Jimmy.
Dropdown for the Jimmy ended at 1970.*

Were you looking for a part that wasn't on the production line til 1975? Like HEIs?
Some things like HEI, discbrakes, and internally regulated alternators, you have to ''lie'' to the computer and use a later vintage than '67-'72.


* [Which is right because only Chevy made Blazers in 1969. After the first year, GM had to double their K/5 output, and making a K/5 badged as a GMC was a good idea. Plus they could sell that product at Cadillac and B-O-P dealerships.]
:gmc2:

Re: what happened to Brothers
 

You also might need to change the model or sub model. Hollie's filter is a bit finicky. I finally figure it out for my 72 GMC. Parts made it to my place in So Cal less than a week

Re: what happened to Brothers
 

Big equity firms are flush with cash and auto parts industry is ripe for consolidation….Ecklers got bought out them the new firm started buying up other catalog parts companies.

The goal of the equity firm is to build sales through acquisitions and cut expenses…..when they get big enough they flip the portfolio making millions leaving the new parent company with the place not in good shape and the loyal customers loose.

Re: what happened to Brothers
 

Hope this doesn't kill their annual truck show. Best on the West Coast.

Re: what happened to Brothers
 

To be frank, Brothers now suck. I used to like them and ordered a lots of parts from them. I always thought they sold above average decent stuff, now i see they have dropped many of these good parts, probably because big corporate Holly didn't see enough profit margin in those parts.
Just like any company who gets absorbed into the corporate umbrella, they usually go to crap within a year.
And I noticed their search engine is crappy too, way to hard to find what your looking for and to find out it no longer exist.
Besides, I never liked Holly carbs anyway. Ive been a mechanic for many years and i can get a Quadrajet to work a whole better than a Holly anyday.

Re: what happened to Brothers
 

I live less than 2 miles from Ecklers and I no longer buy anything from them. Everything they sell is Chinese crap to the lowest quality I've ever seem.

Re: what happened to Brothers
 

This.

Re: what happened to Brothers
 

You sir are spot on...sad but so true

Re: what happened to Brothers
 

Hope Holley doesn't pull the Brother's educational truck repair vids off YouTube. There's some good info on there.