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Old 04-16-2013, 05:15 PM   #1
DeadheadNM
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Join Date: Dec 2010
Location: Eau Claire, WI
Posts: 12,278
Educate me: Why does GM have both GMC and Chevrolet divisions making trucks?

Why did/does GM have both GMC and Chevy divisions making pickup trucks? Obviously, some folks will be biased in terms of personal preference for one or the other. As a company though, why have competing divisions and the added cost of those parts that are unique etc. when these vehicles are close to the same? What's the story?
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