Thread: Chevy orange?
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Old 04-07-2010, 03:13 PM   #4
Keith Seymore
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Re: Chevy orange?

Quote:
Originally Posted by HuggerCST View Post
Yes, Chevy orange is the same as Hugger Orange. It was also called Carousel red.
The different Marketing branches can and do have different noun names for the same colors. Additionally, Engineering and the Studio can also have different names for the same colors:

Engineering: "Black"

Studio: "Midnight Black"

Chevrolet: "Tuxedo Black"

GMC: "Professional Grade Black"

Cadillac: "Black Diamond Tri-coat" (Premium paint)

That's why I always go by the RPO code or the WA number...

Incidently, I was telling this to a friend of mine the other day. I had to go over to the GM Design Studio for a meeting and, while I was there, I noticed they had the room lined with pictures/images of vehicles and who their target buyers were. Sure enough, as I was standing there, I saw a Cadillac document and the color was.....

....


...Black Diamond Tri-coat.

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