View Single Post
Old 04-17-2013, 03:28 PM   #23
skorpioskorpio
Registered User
 
Join Date: Nov 2010
Location: Los Angeles, CA
Posts: 1,018
Re: Educate me: Why does GM have both GMC and Chevrolet divisions making trucks?

Quote:
Originally Posted by ~Whitey~ View Post
As I always understood it Chevy was the working mans truck and GMC was more of a $tatus symbol that costs more and did everything the Chevy could do but nothing more. Like the difference between folgers and starbucks.
Not really GM marketed GMC as for professionals and Chevrolet for consumers. Consider the Slogans over the years:

"The Truck People from General Motors"
"Rugged Quality Trucks"
"Quality Built for Value"
"Tough Quality Trucks with Value"
"Trucks are what we're all about"
"A Truck you can live with"
"It's not Just a Truck Anymore"
"Professional Grade"
skorpioskorpio is offline   Reply With Quote