What a Stunt,, Chrysler gambled and lost

[GOPAPA]

I found this very interesting about this Chrysler Airflow Vrs the Chrysler Airstream ,,Air Strream sold 9-1 over the Air flow model ,,,

And this Publicity Stunt

Prior to the Airflow's debut, Chrysler did a publicity stunt in which they reversed the axles and steering gear of a conventional 1933 model, which allowed the car to be driven "backwards" throughout Detroit. The stunt caused a near panic, but the marketing department felt that this would call attention to the poor aerodynamics of current cars, and send a hint that Chrysler was planning something big.The car that emerged was like no other American production car to date.

Chrysler made a significant effort at a fundamental change in automotive design with the Chrysler Airflow, but it was ultimately a commercial failure.

The AirFlow

The AirStream