1960 -66 Truck literature, ads, post cards, books, posters, manuals

[60-66]

Originally Posted by murphy98

Anyone ever seen this one before? There is no date or other markings I have found yet, I just acquired (arrived today) this 48" x 20" x 2" thick GMC Truck Headquarters Key Sign. Considering that GMC used this particular style lettering font from 1956-1969 & that the octagonal key shape was replaced by the square style key in 1969, if I'm not mistaken? I think it's safe to say this dealer signage might have been used at the time our '60-'66 trucks were being sold. Either way, think this one is quickly becoming my favorite sign in my collection.

If anyone has any info or pics of this type of sign in advertising please post!
Murph

No info on this one but I think your correct, either late 50s or 60s. Just something to think about, that key shape was changed in 1969 to the square style in cars and possibly 67 in trucks with there deeper ignition switch. COOL PIECE Murphy ! Find me one please.

[1963c-10]

I have a few new 63 pieces. Will get pics and posted tomorrow.

[murphy98]

Hey guys, not sure how I missed your posts? Sorry for the late reply but thanks for the input from both of you. Have not seen another one like it yet but if I do, I will let you know 60-66! Finally got the GMC Key sign hug up in my newly re-purposed woodworking shop. It's now a garage for our two classics & my collection of signs & stuff. Small but cozy!

Originally Posted by aerotruk63

According to chevrobilia who buys and sells literature, there was no central office dealing with signs and banners. Every department could create something and distribute it through the dealership network. I have a Dealership Sign brochure that has dimensions but no regulated wording was required.

Originally Posted by 60-66

No info on this one but I think your correct, either late 50s or 60s. Just something to think about, that key shape was changed in 1969 to the square style in cars and possibly 67 in trucks with there deeper ignition switch. COOL PIECE Murphy ! Find me one please.

[murphy98]

Very cool pics, love the look of those GM Accessories tins. Great graphics & colours, very 60s.

[QUOTE=aerotruk63;6850336]From the 1963 Accessories Book

[1963c-10]

Heres an original invoice from Nickey Chevrolet 1962

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And a Summer 1963 Newspaper mailer that was printed by GM and distributed in the Clearwater/Tampa/St. Petersburg Florida area.

[1963c-10]

Few more from the same mailer

[markeb01]

Very cool stuff, thanks to everyone for posting. I love that key sign above!

[1963c-10]

Heres one for the 63 Suburban guys....

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A couple for the trailer & camper shell guys

[1963c-10]

63 gmc 3500

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1963 El Dorado Camper shells by Honorbuilt

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Baja run promo

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1963 gmc package delivery vans

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1963 Root snow plows brochure

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1963 Converto-Bowles brochure

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1963 GMC HD brochure

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1963 GMC medium duty brochure

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1963 GMC light duty brochure

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1963 Canadian GMC light duty brochure. Interesting they call the custom comfort option the "extra value cab design"

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more from the same brochure

[1963c-10]

Found an interesting dealer giveaway from 64. Don't know that I've seen this one before.

[aerotruk63]

I got the one from 63 of course. Stinks like the toy stuff your sister's dolls came with.

[1963c-10]

Yeah, after 50+ years I bet it smells great. Haha. Just something I came across on ebay and wanted to document.

[1963c-10]

Some more documentation I came across on 1964 50 & 60 series trucks w/4 speeds