'67 -'72 GM Corporate Marketing Department item - The 1947 - Present Chevrolet & GMC Truck Message Board Network

Chuck A · 10-06-2018, 02:23 PM

I think this piece of memorabilia is pretty cool, so I hope it is OK to post for others to enjoy. My neighbor's husband retired from Chevrolet as a marketing executive in Detroit. She recently gave me boxes of his stuff that she did not want to keep around. In the box I found this novel marketing item or award from the era our trucks were sold new. It is a balance scale with a weight representing a whole truck and then little weights representing the individual components that make our trucks special. When you place all the components on one side of the balance and the truck on the other, they balance out! As for the components, I think I see a differential, an engine, the front suspension, the unit body cab, transmission and floor pan.

Can anybody shed any light or background on this desk topper? How do you think it was used? Pretty cool anyway.

**leddzepp** · 10-06-2018, 02:55 PM

That is beyond cool. Hopefully Keith Seymore will see this and have some info on it.

35boulder · 10-06-2018, 02:59 PM

Agree, this is very cool. Nice piece.

54blackhornet · 10-06-2018, 03:49 PM

It’s really amazing what GM used to do ! My grandfather spent 37 years in corporate headquarters in NYC. I have numerous things they gave him during his career.

**72 tigger** · 10-06-2018, 10:10 PM

Nice- thanks for sharing

chewychevy67 · 10-06-2018, 10:14 PM

That is neat. Pieces like that are nice to see.

10-06-2018, 02:23 PM	#1
Chuck A Registered User Join Date: Aug 2018 Location: Columbus, Ohio Posts: 69	'67 -'72 GM Corporate Marketing Department item I think this piece of memorabilia is pretty cool, so I hope it is OK to post for others to enjoy. My neighbor's husband retired from Chevrolet as a marketing executive in Detroit. She recently gave me boxes of his stuff that she did not want to keep around. In the box I found this novel marketing item or award from the era our trucks were sold new. It is a balance scale with a weight representing a whole truck and then little weights representing the individual components that make our trucks special. When you place all the components on one side of the balance and the truck on the other, they balance out! As for the components, I think I see a differential, an engine, the front suspension, the unit body cab, transmission and floor pan. Can anybody shed any light or background on this desk topper? How do you think it was used? Pretty cool anyway. Attached Images

10-06-2018, 02:55 PM	#2
leddzepp Moderator Join Date: May 2007 Location: Southern Cal Posts: 19,980	Re: '67 -'72 GM Corporate Marketing Department item That is beyond cool. Hopefully Keith Seymore will see this and have some info on it. __________________ 1972 C/10 Cheyenne Super SWB. Restored, loaded, slammed. 1968 C/10 50th Anniversary LWB. Unrestored, stock, daily driver/work truck. RIP ElJay RIP 67ChevyRedneck RIP Grumpy Old Man

10-06-2018, 02:59 PM	#3
35boulder Registered User Join Date: Oct 2015 Location: Dallas Texas Posts: 1,380	Re: '67 -'72 GM Corporate Marketing Department item Agree, this is very cool. Nice piece.

10-06-2018, 03:49 PM	#4
54blackhornet Registered User Join Date: Jul 2008 Location: Eastern Oregon Posts: 2,254	Re: '67 -'72 GM Corporate Marketing Department item It’s really amazing what GM used to do ! My grandfather spent 37 years in corporate headquarters in NYC. I have numerous things they gave him during his career. __________________ 71 C-20 07 Magnum RT AWD

10-06-2018, 10:10 PM	#5
72 tigger Senior Member Join Date: Apr 2008 Location: Berne IN Posts: 3,206	Re: '67 -'72 GM Corporate Marketing Department item Nice- thanks for sharing

10-06-2018, 10:14 PM	#6
chewychevy67 Registered User Join Date: Jan 2010 Location: Here Posts: 5,411	Re: '67 -'72 GM Corporate Marketing Department item That is neat. Pieces like that are nice to see.



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