What denotes the C/10 vs Custom/10 emblems - The 1947 - Present Chevrolet & GMC Truck Message Board Network

**lks dcvn** · 12-07-2007, 02:11 PM

Just looking on Ebay and found two auctions that had the C/10 and the Custom/10 emblems in them...

What is the difference and which models were impacted?
Are they interchangeable (are the pegs the same pattern on each)?

Here are the pix...to compare...

webfoot · 12-07-2007, 02:46 PM

"custom 10" is a 4wd 1/2 ton, c10 is a 2wd 1/2 ton AFAIK.

chevy72blu · 12-07-2007, 02:49 PM

Quote:

Originally Posted by webfoot

"custom 10" is a 4wd 1/2 ton, c10 is a 2wd 1/2 ton AFAIK.

I dont have the answer for this either, but that cant be true as my truck was originally a 2wd 3/4 LWB "Camper special" and has factory Custom/20 emblems.

webfoot · 12-07-2007, 02:54 PM

Hmm, then I really have no idea - mine has "custom 20" and is a 3/4 ton 4x4. Would be interesting to know.

72ChevyAZ · 12-07-2007, 03:15 PM

Mine is missing the emblems except above the drivers door handle is has "Custom". The truck is a 1/2 ton 2wd. I always thought that the emblems that would go on it would be the "Custom/10"??
Now you guys have me wondering.

Don't the "C/10 350" emblems go on the front fenders below the side marker lights and the "Custom/10" emblems go on the doors? So there is no difference. It is just where they are placed?

**lks dcvn** · 12-07-2007, 03:40 PM

I just got a 72 3/4 2WD and it has the Custom/20 and the 8/350 badges on the front...

so I have no idea either - saw the two and figured I would ask...

rodstored-72 · 12-07-2007, 04:05 PM

i wonder if it has to do with the truck being a "custom deluxe" model as apposed to just a std. ordered truck??? i dunno....

Ole Blue 68 · 12-07-2007, 04:14 PM

Could the model year have something to do with it? I know 67-68's didn't have either of those. We had a bowtie with a 10 on the fenders.

see ten · 12-07-2007, 05:55 PM

Doesn't C10 denote a base model while Custom10 is generally a Custom deluxe?

72ChevyAZ · 12-07-2007, 06:00 PM

I hope someone can clear this up. It has been bugging me ever since I bought my truck.

c10crazy · 12-07-2007, 06:06 PM

I think Custom/10 started in 71'.

Sinister · 12-07-2007, 06:16 PM

I have "Custom 20" on my '69...

1969k10stepside · 12-07-2007, 06:24 PM

Custom/10,Custom/20,Custom/30 was 71-72 base model and 69-70 optioned (Pretty sure it started in 71).Custom was base model in 71-72.C/10,etc or Custom/10,etc were mounted on the fenders and the Engine size emblems were under the sidemarker but on 4wds if they had the "4 Wheel Drive" badges,they went under the sidemarker and the engine size emblem went under "C/10",etc emblems
Just the regular C/10,C/20,C/30 was 69-70 badges base model.The 67-68s had the bowtie and the 10,20,30,etc badges.Whether 2 or 4wd they had C/What ever or Custom/What ever,but some of the 4wds had "4 Wheel Drive" badges under the sidemarker.The only 4wds to actually have "K" badges were the Blazers and the 2wds had them too..Even though the 2wds are technically C/5s..

sameyrasmea72 · 12-07-2007, 06:28 PM

C10crazy is on the right track. I have never seen a original paint 69 or 70 that have a Custom/10 fender emblem, they have always been c/10,c/20...ect.

griesel72 · 12-07-2007, 07:02 PM

Quote:

Originally Posted by 1969k10stepside

Custom/10,Custom/20,Custom/30 was 71 and up (Pretty sure it started in 71).Custom was base model in 71-72.C/10,etc or Custom/10,etc were mounted on the fenders and the Engine size emblems were under the sidemarker but on 4wds if they had the "4 Wheel Drive" badges,they went under the sidemarker and the engine size emblem went under "C/10",etc emblems
Just the regular C/10,C/20,C/30 was 69-70 badges.The 67-68s had the bowtie and the 10,20,30,etc badges.Whether 2 or 4wd they had C/What ever or Custom/What ever,but some of the 4wds had "4 Wheel Drive" badges under the sidemarker.The only 4wds to actually have "K" badges were the Blazers and the 2wds had them too..Even though the 2wds are technically C/5s..

almost right, but custom 10 was on 69 models too, as i've had 3 that are "very" original and they were all three custom 10 models. I thought that the c 10 was the base of the base and the custom 10 were one step higher

1969k10stepside · 12-07-2007, 07:20 PM

Dohh! I should have remembered that...My '69 4wd has the Custom badges..Regular old C series was base then,with Custom being one step up.Then in '71 Custom became base model.

bad6772 · 12-07-2007, 07:29 PM

Quote:

Originally Posted by see ten

Doesn't C10 denote a base model while Custom10 is generally a Custom deluxe?

i agree with see ten.....mine is a lwb and custom deluxe with the custom 10 (deluxe) badges

**too much stuff** · 12-07-2007, 07:33 PM

The peg location is the same. C-10 series started in 69. Next step up was the custom/10, then the custom deluxe, then the cheyenne, or cst., then the super. The peg location is the same on cheyenne also. There was also the custom camper that fit in there somewhere also. Any questions, let me know. (looks like my auctions)

**special-K** · 12-07-2007, 07:48 PM

It`s like this...
69/70:C/10=base model.Custom/10=medium level model.CST/10=top-of-the-line.

71/72:Custom/10=base model.CustomDeluxe=1st upgrade model.Cheyenne/10=2nd upgrade model.CheyenneSuper/10=top-of-the-line.

10/20/30 all the same models available.Holes all the same.Extra hole under badge all the same for optional engine size in 69/70 and Deluxe or Super in 71/72.

67-68 all had bowtie with 10-30 in sme holes as model badges.Custom or CST badges were on the doors in the same holes as a Blazer CST 69/72.

72ChevyAZ · 12-07-2007, 07:57 PM

So how do i go about finding out what model my 72 is? The only emblem on it is "Custom" above the drivers side door handle? So it could be "custom or custom deluxe"?

**too much stuff** · 12-07-2007, 09:32 PM

Maybe this might help. It is from the 69 book. Eric

Andy4639 · 12-07-2007, 09:42 PM

This is my 71 that is a custom deluxe 2 wheel drive LWB. Don't mind the 5.0 stickers. They are not going back on it... none of them. I'm having it all air brushed back on with pin stripping to accent the two colors.

This is what it will have on it now.

71 Custom TPI

**special-K** · 12-08-2007, 06:41 AM

Quote:

Originally Posted by 72ChevyAZ

So how do i go about finding out what model my 72 is? The only emblem on it is "Custom" above the drivers side door handle? So it could be "custom or custom deluxe"?

The Custom script was used by GMC and was 1/2 of the Custom Camper script when a model nameplate was used rather than the Custom Camper nameplate on the fender.
It`s not original to your truck. Your truck is de-badged and re-badged. Which is a pretty cool custom touch. What does your SPID say? A lot may have been changed. But, do you have stainless around your windows and scroll on the door panels? If you have a rubber mat it`s prolly a Custom Deluxe. If it has woodgrain on the door panel and all the above, but carpet it could be a Cheyenne. We could prolly get to the bottom of this with enough questions and answers.
The Customs had no trim around windows(black wing vents)and door panels without scroll or chrome trim.

70' GMC · 12-08-2007, 06:47 AM

My 70' GMC has custom on the glovebox door. It isn't even on the fender or door but it's on the glovebox door

72ChevyAZ · 12-08-2007, 09:16 AM

Quote:

Originally Posted by special-K

The Custom script was used by GMC and was 1/2 of the CustomCamper script when a model nameplate was used rather than the CustomCamper nameplate on the fender.
It`s not original to your truck.Your truck is de-badged and re-badged.Which is a pretty cool custom touch.What does your SPID say?Alot may have been changed.But,do you have stainless around your windows and scroll on the door panels?If you have a rubber mat it`s prolly a CustomDeluxe.If it has woodgrain on the door panel and all the above,but carpet it could be a Cheyenne.We could prolly get to the bottom of this with enough questions and answers.
The Customs had no trim around windows(black wing vents)and door panels without scroll or chrome trim.

I just bought the truck a couple weks ago and it is currently at my mechanics shop getting work done that I cannot do so i will try to go by memory for now on answering some of the questions.
1. It does have a rubber mat floor
2. What is SPID (sorry i am a noobie)?
3. No wood grain and there is stainless around front and back windows but to my memory not the sides.

The truck was repainted right over the stock color (no sanding or anything)

It was a seafoamish green color now a gawd awful purple.

here are the pics I have right now.

Ps. Sorry to the OP. Didn't mean to hijack this thread.

12-07-2007, 02:11 PM	#1
lks dcvn Registered User Join Date: Jan 2007 Location: Columbus, Ohio Posts: 4,338	What denotes the C/10 vs Custom/10 emblems Just looking on Ebay and found two auctions that had the C/10 and the Custom/10 emblems in them... What is the difference and which models were impacted? Are they interchangeable (are the pegs the same pattern on each)? Here are the pix...to compare... Attached Images

12-07-2007, 02:46 PM	#2
webfoot Registered User Join Date: Nov 2007 Location: Hermiston, OR Posts: 947	Re: What denotes the C/10 vs Custom/10 emblems "custom 10" is a 4wd 1/2 ton, c10 is a 2wd 1/2 ton AFAIK. __________________ *Running in place gets you nowhere fast.* -me 1968 GTO 4-spd covnvertible 1970 K-20 4-speed, factory AC.

12-07-2007, 02:54 PM	#4
webfoot Registered User Join Date: Nov 2007 Location: Hermiston, OR Posts: 947	Re: What denotes the C/10 vs Custom/10 emblems Hmm, then I really have no idea - mine has "custom 20" and is a 3/4 ton 4x4. Would be interesting to know. __________________ *Running in place gets you nowhere fast.* -me 1968 GTO 4-spd covnvertible 1970 K-20 4-speed, factory AC.

12-07-2007, 03:15 PM	#5
72ChevyAZ LWB Club Join Date: Dec 2007 Location: Queen Creek, Arizona Posts: 114	Re: What denotes the C/10 vs Custom/10 emblems Mine is missing the emblems except above the drivers door handle is has "Custom". The truck is a 1/2 ton 2wd. I always thought that the emblems that would go on it would be the "Custom/10"?? Now you guys have me wondering. Don't the "C/10 350" emblems go on the front fenders below the side marker lights and the "Custom/10" emblems go on the doors? So there is no difference. It is just where they are placed? __________________ 72 Chevy Custom LWB Last edited by 72ChevyAZ; 12-07-2007 at 03:17 PM.

12-07-2007, 03:40 PM	#6
lks dcvn Registered User Join Date: Jan 2007 Location: Columbus, Ohio Posts: 4,338	Re: What denotes the C/10 vs Custom/10 emblems I just got a 72 3/4 2WD and it has the Custom/20 and the 8/350 badges on the front... so I have no idea either - saw the two and figured I would ask...

12-07-2007, 04:05 PM	#7
rodstored-72 chevy truck fan Join Date: Mar 2005 Location: Gilbert, arizona 85298 Posts: 1,964	Re: What denotes the C/10 vs Custom/10 emblems i wonder if it has to do with the truck being a "custom deluxe" model as apposed to just a std. ordered truck??? i dunno....

12-07-2007, 04:14 PM	#8
Ole Blue 68 Registered User Join Date: Aug 2005 Location: Philly Posts: 1,140	Re: What denotes the C/10 vs Custom/10 emblems Could the model year have something to do with it? I know 67-68's didn't have either of those. We had a bowtie with a 10 on the fenders.

12-07-2007, 05:55 PM	#9
see ten WTB this ad Join Date: Sep 2004 Location: Lafayette Georgia Posts: 5,073	Re: What denotes the C/10 vs Custom/10 emblems Doesn't C10 denote a base model while Custom10 is generally a Custom deluxe?

12-07-2007, 06:00 PM	#10
72ChevyAZ LWB Club Join Date: Dec 2007 Location: Queen Creek, Arizona Posts: 114	Re: What denotes the C/10 vs Custom/10 emblems I hope someone can clear this up. It has been bugging me ever since I bought my truck. __________________ 72 Chevy Custom LWB

12-07-2007, 06:06 PM	#11
c10crazy Like a Rock! Join Date: May 2002 Location: USA Posts: 1,092	Re: What denotes the C/10 vs Custom/10 emblems I think Custom/10 started in 71'. __________________ 69 LWB Runs great - work in progress Mess with me and you mess with the whole trailer park!

12-07-2007, 06:16 PM	#12
Sinister Between Trucks... Join Date: Mar 2002 Location: Los Angeles, CA. Posts: 3,830	Re: What denotes the C/10 vs Custom/10 emblems I have "Custom 20" on my '69... __________________ Beat it to fit, Paint it to match...

12-07-2007, 06:24 PM	#13
1969k10stepside Registered User Join Date: Mar 2006 Location: USA Posts: 21,020	Re: What denotes the C/10 vs Custom/10 emblems Custom/10,Custom/20,Custom/30 was 71-72 base model and 69-70 optioned (Pretty sure it started in 71).Custom was base model in 71-72.C/10,etc or Custom/10,etc were mounted on the fenders and the Engine size emblems were under the sidemarker but on 4wds if they had the "4 Wheel Drive" badges,they went under the sidemarker and the engine size emblem went under "C/10",etc emblems Just the regular C/10,C/20,C/30 was 69-70 badges base model.The 67-68s had the bowtie and the 10,20,30,etc badges.Whether 2 or 4wd they had C/What ever or Custom/What ever,but some of the 4wds had "4 Wheel Drive" badges under the sidemarker.The only 4wds to actually have "K" badges were the Blazers and the 2wds had them too..Even though the 2wds are technically C/5s.. Last edited by 1969k10stepside; 12-07-2007 at 07:22 PM. Reason: Revised

12-07-2007, 06:28 PM	#14
sameyrasmea72 Senior Member Join Date: Aug 2003 Location: Lubbock, Texas Posts: 2,443	Re: What denotes the C/10 vs Custom/10 emblems C10crazy is on the right track. I have never seen a original paint 69 or 70 that have a Custom/10 fender emblem, they have always been c/10,c/20...ect. __________________ 72 Cheyenne Super 80 Silverado Blazer 2wd

12-07-2007, 07:20 PM	#16
1969k10stepside Registered User Join Date: Mar 2006 Location: USA Posts: 21,020	Re: What denotes the C/10 vs Custom/10 emblems Dohh! I should have remembered that...My '69 4wd has the Custom badges..Regular old C series was base then,with Custom being one step up.Then in '71 Custom became base model. Last edited by 1969k10stepside; 12-07-2007 at 07:20 PM.

12-07-2007, 07:33 PM	#18
too much stuff Roadtrip! Join Date: Feb 2003 Location: Grand Rapids MN Posts: 13,708	Re: What denotes the C/10 vs Custom/10 emblems The peg location is the same. C-10 series started in 69. Next step up was the custom/10, then the custom deluxe, then the cheyenne, or cst., then the super. The peg location is the same on cheyenne also. There was also the custom camper that fit in there somewhere also. Any questions, let me know. (looks like my auctions) __________________ 67 gmc custom lwb dakota truck. Sold...And bought back 69 swb 4x4 project (in progress) 70 c-10 lwb texas truck 70 4x4/BB/bkts/posi/tach(retired) 70 swb (wifes) 70 jimmy camper 71 K-5 factory 2wd 71 cheyenne 4x4/tach/posi/ plow rig 71 Cheyenne20 BB, buckets, tach, tilt, 4 speed 72 jimmy CST wyoming rig 72 jimmy Colorado rig 72 lifted texas 4x4 3/4 ton burb 65 fury conv. 383/auto 65 chrysler 300 "L" 413 auto



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12-07-2007, 07:48 PM	#19
special-K Special Order Join Date: Nov 2004 Location: Mt Airy, MD Posts: 85,863	Re: What denotes the C/10 vs Custom/10 emblems It`s like this... 69/70:C/10=base model.Custom/10=medium level model.CST/10=top-of-the-line. 71/72:Custom/10=base model.CustomDeluxe=1st upgrade model.Cheyenne/10=2nd upgrade model.CheyenneSuper/10=top-of-the-line. 10/20/30 all the same models available.Holes all the same.Extra hole under badge all the same for optional engine size in 69/70 and Deluxe or Super in 71/72. 67-68 all had bowtie with 10-30 in sme holes as model badges.Custom or CST badges were on the doors in the same holes as a Blazer CST 69/72. __________________ "BUILDING A BETTER WAY TO SERVE THE USA"......67/72......"The New Breed" GMC '67 C1500 Wideside Super Custom SWB: 327/M22/3.42 posi.........."The '67" (project) GMC '72 K2500 Wideside Sierra Custom Camper: 350/TH350/4.10 Power-Lok..."The '72" (rolling) Tim "Don't call me a redneck. I'm a rough cut country gentleman" R.I.P. ~ East Side Low Life ~ El Jay ~ 72BLUZ ~ Fasteddie69 ~ Ron586 ~ 67ChevyRedneck ~ Grumpy Old Man ~

12-07-2007, 07:57 PM	#20
72ChevyAZ LWB Club Join Date: Dec 2007 Location: Queen Creek, Arizona Posts: 114	Re: What denotes the C/10 vs Custom/10 emblems So how do i go about finding out what model my 72 is? The only emblem on it is "Custom" above the drivers side door handle? So it could be "custom or custom deluxe"? __________________ 72 Chevy Custom LWB

12-07-2007, 09:32 PM	#21
too much stuff Roadtrip! Join Date: Feb 2003 Location: Grand Rapids MN Posts: 13,708	Re: What denotes the C/10 vs Custom/10 emblems Maybe this might help. It is from the 69 book. Eric Attached Images __________________ 67 gmc custom lwb dakota truck. Sold...And bought back 69 swb 4x4 project (in progress) 70 c-10 lwb texas truck 70 4x4/BB/bkts/posi/tach(retired) 70 swb (wifes) 70 jimmy camper 71 K-5 factory 2wd 71 cheyenne 4x4/tach/posi/ plow rig 71 Cheyenne20 BB, buckets, tach, tilt, 4 speed 72 jimmy CST wyoming rig 72 jimmy Colorado rig 72 lifted texas 4x4 3/4 ton burb 65 fury conv. 383/auto 65 chrysler 300 "L" 413 auto

12-07-2007, 09:42 PM	#22
Andy4639 Old member Join Date: Jan 2002 Location: Liberty, & Garden City S.C. , U.S. Posts: 19,936	Re: What denotes the C/10 vs Custom/10 emblems This is my 71 that is a custom deluxe 2 wheel drive LWB. Don't mind the 5.0 stickers. They are not going back on it... none of them. I'm having it all air brushed back on with pin stripping to accent the two colors. This is what it will have on it now. 71 Custom TPI __________________ 1971 LWB Custom, 6.0LS & 4L80E, Speedhut.com GPS speedometer & gauges with A/C. 20" Boss 338's Grey wheels 4 wheel disc brakes. My Driver Seeing the USA in a 71 Upstate SC GM Truck Club 2013,14 and 2016 Hot Rod Pour Tour http://upstategmtrucks.com/ Get out and drive the truck this summer and have some fun! It sucks not being able to hear! LWB trucks rule, if you don't think so measure your SWB! After talking to tech support at Air Lift I have found out that the kit I need is 60811. Per the measurements I gave them. Ride height of truck inside spring and inside diameter of springs.

12-08-2007, 06:47 AM	#24
70' GMC HERE.......Somewhere Join Date: Oct 2006 Location: Birmingham AL Posts: 2,488	Re: What denotes the C/10 vs Custom/10 emblems My 70' GMC has custom on the glovebox door. It isn't even on the fender or door but it's on the glovebox door __________________ Current rides: 2013 Hyundai elantra gt DD 1995 camaro my first crush lmao Was: 1970 with a 350 4barrel and 288 horses Classics make it possible!

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