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Old 07-25-2019, 10:23 PM   #1
WB72
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Dealership Decals, lets see what your truck has.

As I was looking at the faded decal spot on my cowl, I thought I would check to see what you guys...and girls, have on you truck.

This is what I can make out depending on how the light hits it.
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Old 07-26-2019, 01:13 AM   #2
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Re: Dealership Decals, lets see what your truck has.

I just have a metal SMP Saskatoon emblem on one I had. I'll PST a picture if I can find it tomorrow. I used to go down to Indian head once in a while. Been a long time. Brings back some memories.
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Old 07-26-2019, 08:00 AM   #3
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Re: Dealership Decals, lets see what your truck has.

I have a chrome emblem from Hicks Bros I had on my '72 for a while. Hicks is my last name and when I saw more than one for sale I bought two and gave my brother one. I have one other just for fun... Dick Handy. I dunno, my warped mind found humor in that name. Oh, and one other from the local dealership when it was named Key Chevrolet, after Francis Scott Key who was local to my area. I'd have to dig them out for pictures, which I'd do if I knew where to start!
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Old 07-26-2019, 11:48 AM   #4
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Re: Dealership Decals, lets see what your truck has.

I have a Felix the Cat decal, I bought from a vendor. I once saw my build sheet, before it disintegrated and shredded itself. I put the pieces in an envelope, like a jigsaw puzzle, for later reconstruction, but lost the envelope. But Felix Chevrolet of Los Angeles was the dealer who sold my '68 C/10 Stepside. Have not mounted the decal yet. It's an inside-the-windshield type.
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Old 07-26-2019, 02:47 PM   #5
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Re: Dealership Decals, lets see what your truck has.

This is on one my trucks.
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Old 07-26-2019, 07:03 PM   #6
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Re: Dealership Decals, lets see what your truck has.

I remade one off another truck of our local GM dealer when our trucks were new.
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Old 07-26-2019, 07:12 PM   #7
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Re: Dealership Decals, lets see what your truck has.

Then, I got the idea t personalize them.
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Old 07-26-2019, 09:26 PM   #8
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Re: Dealership Decals, lets see what your truck has.

Quote:
Originally Posted by 67_C-30 View Post
This is on one my trucks.
Grew up an hour south of Columbus, GA. I'd be willing to bet that that is the most abundant dealer badge ever. Mr. Big Volume...dealerships all over, including Texas and Georgia.
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Old 07-26-2019, 09:31 PM   #9
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Re: Dealership Decals, lets see what your truck has.

This dealership has been gone for 40 years and it took me a fair bit of hunting to locate this.
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Last edited by IronCanine; 07-26-2019 at 11:59 PM.
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Old 07-26-2019, 09:59 PM   #10
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Re: Dealership Decals, lets see what your truck has.

This one on a '67 4X4 on the local Craigslist.
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Old 07-27-2019, 11:23 AM   #11
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Re: Dealership Decals, lets see what your truck has.

Quote:
Originally Posted by IronCanine View Post
Grew up an hour south of Columbus, GA. I'd be willing to bet that that is the most abundant dealer badge ever. Mr. Big Volume...dealerships all over, including Texas and Georgia.
This truck is a Ď70 3/4 ton, and was bought new at Bill Heard. It was used as a plumbing truck in Columbus itís whole life. I bought it from the original ownerís son.
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Old 07-26-2019, 09:54 PM   #12
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Re: Dealership Decals, lets see what your truck has.

How do they pronounce Buena Vista around there? Do they say Boona Vista? Just curious because that's how they say it around Buena Vista, VA

Bill Heard must have been big. It says USA rather than any town or state. What I want to know is what did he hear?
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Old 07-26-2019, 11:38 PM   #13
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Re: Dealership Decals, lets see what your truck has.

Quote:
Originally Posted by special-K View Post
How do they pronounce Buena Vista around there? Do they say Boona Vista? Just curious because that's how they say in around Buena Vista, VA

Bill Heard must have been big. It says USA rather than any town or state. What I want to know is what did he hear?
Like the rest of the English language-we murder it: byoo-na vista...and as for Mr. Big Volume...in the end he "heard" a lot of law suits for unscrupulous business practices. If you're interested in the fall of a giant:

https://jalopnik.com/exclusive-insid...et-the-5056225

Bill Heard was such a huge and omnipresent thing in and around Columbus. Their media presence was as outsized as the Mr. Big Volume moniker. Thinking back on it now, I don't know why or how, but even as a kid I had an awareness that it wasn't a place that was easy to deal with or that a fair deal could be had.
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Last edited by IronCanine; 07-27-2019 at 12:00 AM.
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Old 07-27-2019, 03:11 PM   #14
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Re: Dealership Decals, lets see what your truck has.

Not a detail shot but the metal dealer emblem was affixed to the tailgate of my k20. Iíve still got it and was lucky enough to stumble onto a NOS example on eBay. I havenít yet decided whether or not to bolt the new one into place.
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Old 07-27-2019, 04:13 PM   #15
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Re: Dealership Decals, lets see what your truck has.

Pic of the Quality Chevrolet dealer emblem affixed to my Chevelle during the paint / body process. Chevelle not originally from Quality but just brings back a warm fuzzy of all the cars and trucks I looked at and lusted for when the dealership was in business back in the day. Lone pic of the Quality emblem is a really nice example I found at a swap meet for a $10 bill and just couldn't pass it up. Like DeadheadNM, I just have to bring myself to the point of drilling holes in the body after all the rust and repair work went thru on the truck. Now at least I know where to put the emblem when I decide to do such. Thanks for the pic of that 67 4x4. Beautiful truck. Added a pic of the Chevelle and my 4x4 to this for reference.
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Old 07-27-2019, 10:49 PM   #16
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Re: Dealership Decals, lets see what your truck has.

My Ochre 72 is from Hicks Brothers. I have all the dealer paperwork, and the stamped bumper also.
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Old 07-28-2019, 12:42 AM   #17
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Re: Dealership Decals, lets see what your truck has.

Story goes my truck was sold in Denver to pilot that lived in or moved to Portland Oregon. The Trans Western Air Line parking decal is still on the windshield. Not sure when it made its way to British Columbia.
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Old 08-04-2019, 08:23 PM   #18
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Re: Dealership Decals, lets see what your truck has.

Quote:
Originally Posted by DeadheadNM View Post
Not a detail shot but the metal dealer emblem was affixed to the tailgate of my k20. Iíve still got it and was lucky enough to stumble onto a NOS example on eBay. I havenít yet decided whether or not to bolt the new one into place.
Pete, that is interesting that your truck had the metal Jerry Roth emblem. My 72 C20 has the other style in two places.

Let me know if you ever decide to sell the metal emblem. I have a 72 K20 I'd like to put it on someday if I ever finish the truck.
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Old 08-04-2019, 08:51 PM   #19
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Re: Dealership Decals, lets see what your truck has.

Only the Yellow truck had one on it. Jack Carter Calgary. I did find dealer emblems for the other two.
Stedelbauer Edmonton & Don Wheaton Edmonton



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Old 07-28-2019, 07:57 AM   #20
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Re: Dealership Decals, lets see what your truck has.

My 72.
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Old 07-28-2019, 02:19 PM   #21
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Re: Dealership Decals, lets see what your truck has.

I know lots of folks just hate when dealerships affix their name on a vehicle. But everyone needs to remember that there was a time when people actually liked or even loved the dealership they bought from. In those days they probably used a well designed and manufactured metal name plate. Those same emblems today are treasured momentous and prominently displayed. Photo is of one I removed from a Porsche I bought back in mid 80ís. I thought it was to nice not to hang on to. Only when dealerships started using unscrupulous tactics to sell vehicles did people start getting crazy about the dealerships name being on their car or truck....
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Old 07-28-2019, 03:11 PM   #22
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Re: Dealership Decals, lets see what your truck has.

There were regional variations in dealer monikers too. For example, I see a lot of vintage CA dealer license plate frames but elsewhere it seems like metal or decals are typical. The Chevy dealers in Albuquerque back in the day(Galles and Ed Black's) made use of decals and front license plates. I'm still searching for the period correct dealer plate for my Blazer (Harloff Chevrolet Encinitas, CA).
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Old 07-28-2019, 04:02 PM   #23
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Re: Dealership Decals, lets see what your truck has.

My GMC was sold new from Lynch Cadillac Buick GMC in LaGrande Oregon. It still has the original license plate and metal dealerships frame...
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Old 07-28-2019, 05:02 PM   #24
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Re: Dealership Decals, lets see what your truck has.

My attitude has always been that I wasn't paid to drive a billboard. That said, now that I've had my truck for 50 years, I wish I hadn't ditched the Barton's Chevrolet plate frames. I do have the original California plates though.
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Old 07-29-2019, 07:48 AM   #25
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Re: Dealership Decals, lets see what your truck has.

In Texas a lot of dealers used stamped bumpers to advertise their dealerships. Why stamped bumpers? Because in Texas we don’t need no stinking badges!

Seriously, I think it was a good idea because those bumpers are a lot more likely to stick around than a badge or a sticker. This bumper outlasted the dealership: Geo (George) Pharis Chevrolet in Hearne, TX. Incidentally, Mr Pharis went on the establish a Chevy dealership in Sugar Land, TX and eventually sold his business to Bill Heard.
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