Abercrombie & Fitch ad (C10 content, I swear) - The 1947 - Present Chevrolet & GMC Truck Message Board Network

hewittca · 11-01-2016, 02:02 PM

So I had to make a quick run to the mall today at lunch to pick up a birthday gift, and as I'm walking by A&F I spot this:

I didn't dare venture into the store, but I did look at their website and they have the same photo up there as well.

Looks like a very clean original '68 longbed with all the emblems removed. Just thought everyone might enjoy seeing a reference to our trucks out in the wild.

67ChevyRedneck · 11-01-2016, 02:05 PM

I wonder if they're been removed... or they were photoshopped out so they didn't have to pay GM a royalty or something.

I can't see a truck that stock having the emblems shaved, especially the nose emblem because there's an embossed area on the 67/68 grill for it. If they did photoshop... it looks like they missed the hub cap emblems??

Overall very cool pic and I think I've seen that truck on here before...

**'68OrangeSunshine** · 11-01-2016, 11:14 PM

No there's no embossed area on the grille for the front Bow Tie. The Bow Tie unit is cut out on the back to fit around the molded profile of the grille bar.
They might've airbrushed it or photoshopped the emblems out, but you have no idea the lengths or expense some ad agencies will go to for an 'art' effect. Also depends on whether it's a simple print ad or a live action commercial.

**DeadheadNM** · 11-01-2016, 11:42 PM

Saw this recently then forgot where

Lands End ad IIRC.

**special-K** · 11-02-2016, 06:25 AM

I just referred a friend!

67ChevyRedneck · 11-02-2016, 08:18 AM

Quote:

Originally Posted by '68OrangeSunshine

No there's no embossed area on the grille for the front Bow Tie. The Bow Tie unit is cut out on the back to fit around the molded profile of the grille bar.

Yes, there is. There's flat raised pads on either side of the center for the bowtie studs to go through, well raised on one side, sunk in on the other

My point was, it would be a lot of metal work to modify such a stock looking truck, hence it appears photoshopped.

demian5 · 11-02-2016, 11:17 AM

This post reminds me of Facebook political debates! LOL

**michael bustamante** · 11-02-2016, 11:34 AM

its got lightning bugs all over it!!!

**'68OrangeSunshine** · 11-02-2016, 01:39 PM

Quote:

Originally Posted by 67ChevyRedneck

Yes, there is. There's flat raised pads on either side of the center for the bowtie studs to go through, well raised on one side, sunk in on the other

My point was, it would be a lot of metal work to modify such a stock looking truck, hence it appears photoshopped.

Pictures don't lie. You got me there. I never noticed, I guess.

Photoshopping would be the most cost-effective solution, but you can't imagine the ad agency mindset. It would be nothing to them to buy a straight truck fron Barret-Jackson, then have Chuck Barris detail it for them w/o Chevy badges [GM not being their client, no free plugs] just for an ad shoot.

hewittca · 11-02-2016, 02:04 PM

If I knew this was going to turn into a debate over whether or not the truck was photo shopped I would have taken a closer look at the banner in the window

It was about 2' wide. I would have to agree that it is most likely photo shopped though.

The other thing I noticed on it is that it appears to have pinstriping but it does not line up at all going from the cab to the bed. I wonder what that's about

Now the next question is, who's truck is it!

hewittca · 11-02-2016, 02:19 PM

We have an answer! I searched around their website again and came across another version of the ad. This one is a screen capture from a cheesy video ad they made which shows the truck for a brief second and is not photo shopped. You can clearly see all emblems (and license plate) are present. In the photo shopped picture, it almost looked like the lights running across the front edge of the hood were strung across the tops of the letters and one side was hanging down, suspended by the E or V. Sure enough, that is the case! Funny how they got the 10 emblem on the side but missed the hubcaps.

**'68OrangeSunshine** · 11-02-2016, 02:29 PM

Photo shopped it was.
They just don't make Mad Men like they used to.

11-01-2016, 02:02 PM	#1
hewittca Registered User Join Date: Jun 2014 Location: Mocksville, NC Posts: 1,737	Abercrombie & Fitch ad (C10 content, I swear) So I had to make a quick run to the mall today at lunch to pick up a birthday gift, and as I'm walking by A&F I spot this: I didn't dare venture into the store, but I did look at their website and they have the same photo up there as well. Looks like a very clean original '68 longbed with all the emblems removed. Just thought everyone might enjoy seeing a reference to our trucks out in the wild. __________________ Builds: Green Gus the 68 C10 ; Sullii the 72 1500 - Instagram: @dr.hewitt - C10 Concept/Development Photos: Master Thread

11-01-2016, 02:05 PM	#2
67ChevyRedneck Hittin E-Z Street on Mud Tires Join Date: Nov 2004 Location: Greenville, SC Posts: 23,090	Re: Abercrombie & Fitch ad (C10 content, I swear) I wonder if they're been removed... or they were photoshopped out so they didn't have to pay GM a royalty or something. I can't see a truck that stock having the emblems shaved, especially the nose emblem because there's an embossed area on the 67/68 grill for it. If they did photoshop... it looks like they missed the hub cap emblems?? Overall very cool pic and I think I've seen that truck on here before... __________________ Jesse James 1967 C10 SWB Stepside: 350/700R4/3.73 1965 Ford Mustang: 289/T5-5spd/3.25 Trac-Loc 1968 Pontiac Firebird: Project Fire Chicken! 2015 Silverado Double Cab 5.3L Z71 2001 Jeep Wrangler Sport 4.0L 5spd 2020 Chevrolet Equinox Premium 2.0L Turbo 2011 Mustang V6 ~ Wife's ride American Born, Country by the Grace of God 1967 CST Shop Truck Rebuild! My 1967 C-10 Build Thread My Vintage Air A/C Install Project "On a Dime" Trying my hand at Home Renovation! 1965 Mustang Modifications!

11-01-2016, 11:14 PM	#3
'68OrangeSunshine Senior Member Join Date: Feb 2002 Location: Tucson, AZ USA Posts: 7,074	Re: Abercrombie & Fitch ad (C10 content, I swear) No there's no embossed area on the grille for the front Bow Tie. The Bow Tie unit is cut out on the back to fit around the molded profile of the grille bar. They might've airbrushed it or photoshopped the emblems out, but you have no idea the lengths or expense some ad agencies will go to for an 'art' effect. Also depends on whether it's a simple print ad or a live action commercial. __________________ Every 25 years I like to rebuild that 292, whether it needs it or not. Last edited by '68OrangeSunshine; 11-01-2016 at 11:20 PM.

11-01-2016, 11:42 PM	#4
DeadheadNM Carpe manana Join Date: Dec 2010 Location: Eau Claire, WI Posts: 12,302	Re: Abercrombie & Fitch ad (C10 content, I swear) Saw this recently then forgot where Lands End ad IIRC. Attached Images __________________ 1972 K5 CST Highlander Blazer: http://67-72chevytrucks.com/vboard/s...d.php?t=708547 1972 K20 Cheyenne Super: http://67-72chevytrucks.com/vboard/s...d.php?t=528308 Members met: ORANGBLAZ, 2003 silverado, MikeCofield, BB72CHEVKT, Duncan&Son, Sameyrasmea72, THENEWMEXICAN, HotRod C/10, brianthelion02, Sport/Truck, ryanroo, michael bustamante, Dirt's72, Already Gone, WestButteTruck, 57taskforce, Moreyel, painterljp, AASmedic, SoCoC10, Lumaestas, carbuff382, Chevyland

11-02-2016, 06:25 AM	#5
special-K Special Order Join Date: Nov 2004 Location: Mt Airy, MD Posts: 85,863	Re: Abercrombie & Fitch ad (C10 content, I swear) I just referred a friend! __________________ "BUILDING A BETTER WAY TO SERVE THE USA"......67/72......"The New Breed" GMC '67 C1500 Wideside Super Custom SWB: 327/M22/3.42 posi.........."The '67" (project) GMC '72 K2500 Wideside Sierra Custom Camper: 350/TH350/4.10 Power-Lok..."The '72" (rolling) Tim "Don't call me a redneck. I'm a rough cut country gentleman" R.I.P. ~ East Side Low Life ~ El Jay ~ 72BLUZ ~ Fasteddie69 ~ Ron586 ~ 67ChevyRedneck ~ Grumpy Old Man ~

11-02-2016, 11:17 AM	#7
demian5 Registered User Join Date: Aug 2016 Location: Lake Forest, CA Posts: 2,177	Re: Abercrombie & Fitch ad (C10 content, I swear) This post reminds me of Facebook political debates! LOL __________________ "Work hard, use your vacation days." 1970 C15 GMC Long Bed 1986 C20 Scottsdale 1983 K2500 Sierra Classic Suburban 6.2 Instagram: C10sofOC

11-02-2016, 11:34 AM	#8
michael bustamante Senior Member Join Date: Sep 2007 Location: Albuquerque NM Posts: 7,827	Re: Abercrombie & Fitch ad (C10 content, I swear) its got lightning bugs all over it!!! __________________ 1967custom

11-02-2016, 02:04 PM	#10
hewittca Registered User Join Date: Jun 2014 Location: Mocksville, NC Posts: 1,737	Re: Abercrombie & Fitch ad (C10 content, I swear) If I knew this was going to turn into a debate over whether or not the truck was photo shopped I would have taken a closer look at the banner in the window It was about 2' wide. I would have to agree that it is most likely photo shopped though. The other thing I noticed on it is that it appears to have pinstriping but it does not line up at all going from the cab to the bed. I wonder what that's about Now the next question is, who's truck is it! __________________ Builds: Green Gus the 68 C10 ; Sullii the 72 1500 - Instagram: @dr.hewitt - C10 Concept/Development Photos: Master Thread Last edited by hewittca; 11-02-2016 at 02:09 PM.

11-02-2016, 02:19 PM	#11
hewittca Registered User Join Date: Jun 2014 Location: Mocksville, NC Posts: 1,737	Re: Abercrombie & Fitch ad (C10 content, I swear) We have an answer! I searched around their website again and came across another version of the ad. This one is a screen capture from a cheesy video ad they made which shows the truck for a brief second and is not photo shopped. You can clearly see all emblems (and license plate) are present. In the photo shopped picture, it almost looked like the lights running across the front edge of the hood were strung across the tops of the letters and one side was hanging down, suspended by the E or V. Sure enough, that is the case! Funny how they got the 10 emblem on the side but missed the hubcaps. __________________ Builds: Green Gus the 68 C10 ; Sullii the 72 1500 - Instagram: @dr.hewitt - C10 Concept/Development Photos: Master Thread

11-02-2016, 02:29 PM	#12
'68OrangeSunshine Senior Member Join Date: Feb 2002 Location: Tucson, AZ USA Posts: 7,074	Re: Abercrombie & Fitch ad (C10 content, I swear) Photo shopped it was. They just don't make Mad Men like they used to. __________________ Every 25 years I like to rebuild that 292, whether it needs it or not.



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