The 1947 - Present Chevrolet & GMC Truck Message Board Network







Register or Log In To remove these advertisements.

Go Back   The 1947 - Present Chevrolet & GMC Truck Message Board Network > 47 - Current classic GM Trucks > The 1967 - 1972 Chevrolet & GMC Pickups Message Board

Web 67-72chevytrucks.com


Reply
 
Thread Tools Display Modes
Old 09-01-2016, 03:48 PM   #1
hewittca
Registered User
 
hewittca's Avatar
 
Join Date: Jun 2014
Location: Winston Salem, NC
Posts: 1,358
67-72 Development/Concept Photos Galore!

Introduction

Hi everyone, I believe I may have something of interest to all of you and thought I would share. I like to know what goes on behind the scenes, so I've been curious about the development of our trucks. For the most part I came up empty handed on the forum and through online searches for any substantiated information, so I focused on seeing what was available from GM directly. Little to my knowledge up until contacting GM, they actually have a full GM Heritage Center and much to my delight, they will share any releasable information/photos with you if you just ask. So, I asked for any photos/information they had on the development of the 67-72 Chevy trucks, and boy did they deliver! Originally, I only had this first set of 77 photos, but as I dug deeper, we were able to find more and more photos. As I continue to collect photo sets, I will add them to the thread as a new post and include a link to them here in the original post, that way we can organize and separate these information heavy posts and have space in between to discuss each set of new photos. I hope you enjoy these!

Disclaimer

Of course, I must state that these are property of GM and I have been given permission to share these with you in a public forum format. PLEASE don't do anything with these photos that would result in requested removal by GM. This essentially means that these photos are for "reference" only and may not be used in any profitable way.

Contents

Part 1: Original 67-72 Development/Concept Photos
Part 2: Early Development
Part 3: Promotional Photography
Part 4: GMC Development/Concept Photos
Part 5: Suburbans and Panels
Part 6: Blazers
Aside 1: Studebaker Concept Rumor
Aside 2: Harry Bentley Bradley Interview
Aside 3: Production Line Photos
Aside 4: Chevrolet Tempo

Part 1, Original 67-72 Development/Concept Photos

-March 1964
From these photos of the first full sized clay model, you can see that by early '64 they had already arrived at the general shape of the soon to be '67 C10. The main things I noticed here are the unrefined grill and different hood which is very similar to the hood on the Brazilian C10.






-May 1964
By May, it appears that they built another clay model with new nose and tailgate. Notice the lower body line which steps into the body instead of out like the production model, and the more stylized tailgate designs.





-September 1964
Here's a fun one. This is another proposed nose design, and quite possibly the most unique design considered for the soon to be '67. At first glance this looks like a far fetched proposal, but if you look closer, the grill openings and shape of the hood are almost identical to the production version. The tailgate is also very similar to the production version.





-November 1964
By late '64 the design was very close to the production version as seen here. Note the slightly more intricate tailgate design with integrated licence plate mount and... the F100 for reference!




-April 1965
This truck appears to be production ready except for a few slight differences. I noticed the sharper peak on the center hood ridge and the filler cap shifted further up on the cab.



-March/April 1967
Now we are into the production run of the '67-'72 C10s and subsequent photos depict yearly updates to the current generation truck. These photos illustrate several proposed grill updates for the upcoming '68 model.






-June 1967
This next set appears to be proposed design updates for the upcoming '69 model. The most notable changes of course are the hood and grill. I found it interesting that by mid '67 they already planned on changing the hood. Note too that the grill appears to just be a printed overlay at first. I liked the first tailgate proposal on this update.











-November/ December 1967
At this point it appears the grill, nose, and tailgate updates were finalized, and they were experimenting with different trim options. Note the trim around the rear window, bed cover, and different side marker lights.








-March 1968
What appears to be the production ready '69 update.




-November/ December 1968
Looks like they were experimenting with different paint scheme options for the 69/70. Note the proposed body colored bumpers.





-January 1969
More paint scheme designs in early '69. Note the white tailgate and updated dash which did not make it to production. This dash is very similar to what the next generation '73 model would receive.






-January 1969 (next generation)
If you've started to get bored by now, here's some surprising information. In early '69, GM was testing clay models of was was supposed to be the next generation C10 released in 1972. As we know, this would be delayed for some reason since the current generation would continue through to '72, and this next generation would be released as a '73. From these images, you can see the early "squarebody" design is quite a bit different than the production version.



-March/April/May 1969
Even more paint scheme proposals, most likely for the '70 model








-March-May 1969 (next generation)
In parallel with the current generation updates, GM was continuing to develop the next generation truck (slated to be a '72).












-June 1969
Grill proposals for the '71 model update. Note that they originally planned on updating the '69/'70 grill versus moving to the eggcrate grill.




-June 1969 (next generation)
Experimenting with more design proposals, but still quite a bit different than the production version for '73. Note that the plates on these read "72 Chevrolet Pickup".









-August 1969 (next generation)
In this final set of photos, you can see that even in mid '69 they were still planning on releasing the next generation in '72 and there were no other pictures of the development of the '71-'72 model that did make it to production. The current generation truck shown here is a '71 grill update proposal for what was supposed to be the last year of production for this bodystyle. The next generation truck is very similar to the production version '73 except for the prominent lower body lines seen on this proposal.






That's it! I hope you all enjoyed this peak into the development of our beloved 67-72s. My main takeaway from these photos is that I am very pleased with the overall production design compared to some of the variants pictured above. I am still gathering information on these and as I acquire it I will add to this thread. The biggest thing I hope to figure out is why they pushed back the next generation truck from '72 to '73. In retrospect, however, I am glad they did because we got an extra year out of what I consider the best C10 design!
__________________
Build: Green Gus
Instagram: @dr.hewitt
Concept Photos: Master Thread

Last edited by hewittca; 03-17-2017 at 01:04 PM.
hewittca is offline   Reply With Quote
Old 09-01-2016, 04:14 PM   #2
boraxman
Keepin an eye out
 
boraxman's Avatar
 
Join Date: Feb 2003
Location: So.Cal
Posts: 3,921
Re: 67-72 Development/Concept Photos Galore!

Very cool stuff...Enjoyed looking through those/
__________________
1970 Chevy C10 SWB 5.3
1996 Toyota Tacoma SR5 4x4
2007 Vespa GTS 250 Scooter
ZIP 91351
boraxman is offline   Reply With Quote
Old 09-01-2016, 04:24 PM   #3
Bishops Trucks
KEEP ON TRUCKIN'
 
Bishops Trucks's Avatar
 
Join Date: Jun 2005
Location: Sterling, Va.
Posts: 5,731
Re: 67-72 Development/Concept Photos Galore!

Very interesting pics. I've been thinking of a concept for quite some time now. If I had the skills and funds to do it, I would love to take a 67 to 72 and shrink the whole thing down to an S10 sized truck. After a lot of cutting, shaping and welding, that would be a very cool little ride.
__________________
JIM
'97 GMC Sierra K1500
'95 Chevy Silverado C1500

'71 Cheyenne Z71 / LT1 & 4-Speed SWB K/10 Father/Son Project
http://www.youtube.com/watch?v=4l689JKXPnA
http://67-72chevytrucks.com/vboard/payments.php
"LIVIN' FREE FOREVER"
Bishops Trucks is offline   Reply With Quote
Old 09-01-2016, 04:30 PM   #4
creekncabin
Registered User
 
Join Date: Nov 2013
Location: Cadillac, MI
Posts: 21
Re: 67-72 Development/Concept Photos Galore!

That is an Awesome find...
creekncabin is offline   Reply With Quote
Old 09-01-2016, 04:43 PM   #5
firedemon
Senior Member
 
Join Date: Jun 2015
Location: @
Posts: 797
Re: 67-72 Development/Concept Photos Galore!

man look how nice and tight that rear bumper looks like its part of the truck not like we ended up with and I'm glad they didn't use that grill
firedemon is offline   Reply With Quote
Old 09-01-2016, 05:15 PM   #6
RodnRudy
Senior Member
 
RodnRudy's Avatar
 
Join Date: Oct 2014
Location: New Palestine In
Posts: 835
Re: 67-72 Development/Concept Photos Galore!

Man, I'm sure glad those designers came to their senses! Some of those concepts are butt ugly!
That 73 concept looks like what Dodge ended up with. LOL
__________________
Phil
"Money is only a tool to create and achieve what you want most in life"
PayPal: rodnrudy@comcast.net
RodnRudy is offline   Reply With Quote
Old 09-01-2016, 05:36 PM   #7
WarMonger
Registered User
 
WarMonger's Avatar
 
Join Date: Jan 2015
Location: Ventura, CA
Posts: 809
Re: 67-72 Development/Concept Photos Galore!

those are really cool looking.
__________________
..................... ____
.........________//__{\_____
,,,,,,,/__(O)___//___/__(O)_/
1970 C20
-_--_--_- ______
_--_--_- /___|__\____
-_--_-_ |_(0)|__|_(0)]
1972 K5
WarMonger is offline   Reply With Quote
Old 09-01-2016, 05:39 PM   #8
dazza
Registered User
 
dazza's Avatar
 
Join Date: Aug 2002
Location: California
Posts: 971
Re: 67-72 Development/Concept Photos Galore!

Quote:
Originally Posted by RodnRudy View Post
Man, I'm sure glad those designers came to their senses! Some of those concepts are butt ugly!
That 73 concept looks like what Dodge ended up with. LOL
Dodge, exactly what I was thinking!
__________________
---------------------------------------------------------
I'm not crazy, I'm chosen, there's a difference.
----------------------------
'72 K10 SWB, 350, sm465/np205
---- ----
dazza is offline   Reply With Quote
Old 09-01-2016, 05:40 PM   #9
dazza
Registered User
 
dazza's Avatar
 
Join Date: Aug 2002
Location: California
Posts: 971
Re: 67-72 Development/Concept Photos Galore!

Many thanks for posting those, cool stuff.

I really like the white stripes on this one:

---
Attached Images
 
__________________
---------------------------------------------------------
I'm not crazy, I'm chosen, there's a difference.
----------------------------
'72 K10 SWB, 350, sm465/np205
---- ----
dazza is offline   Reply With Quote
Old 09-01-2016, 05:43 PM   #10
elf w/capital T
Registered User
 
Join Date: Feb 2011
Location: North Carolina
Posts: 1,001
Re: 67-72 Development/Concept Photos Galore!

holy heck that was awesome!!
elf w/capital T is offline   Reply With Quote
Old 09-01-2016, 06:24 PM   #11
leftybass209
Registered User
 
leftybass209's Avatar
 
Join Date: Feb 2011
Location: Modesto, CA
Posts: 2,066
Re: 67-72 Development/Concept Photos Galore!

Love it, thanks!
leftybass209 is offline   Reply With Quote
Old 09-01-2016, 07:07 PM   #12
Leonard60
Registered User
 
Join Date: Jun 2016
Location: Leslieville alberta
Posts: 373
Re: 67-72 Development/Concept Photos Galore!

Very interesting.
Leonard60 is offline   Reply With Quote
Old 09-01-2016, 07:10 PM   #13
72 tigger
Senior Member
 
72 tigger's Avatar
 
Join Date: Apr 2008
Location: Berne IN
Posts: 2,371
Re: 67-72 Development/Concept Photos Galore!

Thanks for sharing these! Sure glad they didn't use some of those designs! I thought the 73 looked a lot like a dodge too- maybe some of the designers at GM were fired & went to dodge?
72 tigger is offline   Reply With Quote
Old 09-01-2016, 07:46 PM   #14
jayoldschool
Moderator
 
Join Date: Dec 2012
Location: ON, Canada
Posts: 1,917
Re: 67-72 Development/Concept Photos Galore!

Very cool!

60-66? Please?

jayoldschool is offline   Reply With Quote
Old 09-01-2016, 08:02 PM   #15
hewittca
Registered User
 
hewittca's Avatar
 
Join Date: Jun 2014
Location: Winston Salem, NC
Posts: 1,358
Re: 67-72 Development/Concept Photos Galore!

Quote:
Originally Posted by firedemon View Post
man look how nice and tight that rear bumper looks like its part of the truck not like we ended up with and I'm glad they didn't use that grill
I agree. That is probably the only part where I think the concept is better than production. The concept bumper makes the production one looked like a tacked on afterthought.

Quote:
Originally Posted by jayoldschool View Post
Very cool!

60-66? Please?

Haha, I'm working on it. It took a little while to get these. Once I get the 60-66 pics I will post those up as well.
__________________
Build: Green Gus
Instagram: @dr.hewitt
Concept Photos: Master Thread
hewittca is offline   Reply With Quote
Old 09-01-2016, 08:22 PM   #16
67ChevyRedneck
Hittin E-Z Street on Mud Tires

 
67ChevyRedneck's Avatar
 
Join Date: Nov 2004
Location: Greenville, SC
Posts: 22,681
Re: 67-72 Development/Concept Photos Galore!

Quote:
Originally Posted by dazza View Post
Dodge, exactly what I was thinking!
Exactly my FIRST thought!!! I was about to throw up some comparison pics, but I guess I don't need to!
__________________
Jesse James
1967 C10 SWB Stepside: 350/700R4/3.73
1965 Ford Mustang: 289/T5-5spd/3.25 Trac-Loc
1968 Pontiac Firebird: Project Fire Chicken!
2015 Silverado Double Cab 5.3L Z71
2011 Mustang V6 ~ Wife's ride
American Born, Country by the Grace of God
1967 CST Shop Truck Rebuild!
My 1967 C-10 Build Thread
My Vintage Air A/C Install
Project "On a Dime"
Trying my hand at Home Renovation!
1965 Mustang Modifications!
67ChevyRedneck is offline   Reply With Quote
Old 09-01-2016, 08:27 PM   #17
chewychevy67
Senior Member
 
Join Date: Jan 2010
Location: Up here
Posts: 4,640
Re: 67-72 Development/Concept Photos Galore!

I enjoyed reading this
chewychevy67 is offline   Reply With Quote
Old 09-01-2016, 08:32 PM   #18
hamjet
Senior Member
 
hamjet's Avatar
 
Join Date: Apr 2013
Location: South Westerlo, New York
Posts: 1,320
Re: 67-72 Development/Concept Photos Galore!

very cool! I wonder why the duel steering wheels in the march 67 photos..
__________________
Thanks, Joe..
1969 C/10, 348 C.I., 3X2 bbl. V8, 2004r , LWB.
hamjet is offline   Reply With Quote
Old 09-01-2016, 08:57 PM   #19
jeh
Registered User
 
jeh's Avatar
 
Join Date: Jul 2011
Location: sutton WV
Posts: 1,822
Re: 67-72 Development/Concept Photos Galore!

Very interesting info, I'm with everyone else about the "Dodge" thing on the later concept.
__________________
Jason
'70 C-10 short fleet 427BB TH400 (SOLD)
'10 Ford F 350
'13 Ford RAPTOR 6.2

MY BUILD THREAD http://www.67-72chevytrucks.com/vboa...d.php?t=612623
jeh is offline   Reply With Quote
Old 09-01-2016, 09:02 PM   #20
68Gold/white
Registered User
 
Join Date: Sep 2011
Location: Ark City, Kansas
Posts: 2,604
Re: 67-72 Development/Concept Photos Galore!

Wow, lotsa styling craziness. I saw dodge, ford and international styling similarities in all that...crazy...
Posted via Mobile Device
68Gold/white is offline   Reply With Quote
Old 09-01-2016, 09:09 PM   #21
Coley
Registered User
 
Coley's Avatar
 
Join Date: Oct 2011
Location: Victoria, B.C
Posts: 3,794
Re: 67-72 Development/Concept Photos Galore!

That is really interesting.
I thought that updated dash was really great....quite a bit fancier than the 67-72' dashes as they stand now.
Very cool stuff...great find.
C.
__________________
....for some men, there is experience, skill and effort....for the others...there is visa and UPS LOL
1966 Chevy 1/2 ton (Florida- Red/white)
1972 Chevy 1/2 ton (California- Blue/white)
2005 Chevy Silverado HD2500/Duramax
2000 Dodge Ram 1500
Coley is offline   Reply With Quote
Old 09-01-2016, 09:11 PM   #22
71swb4x4
Senior Member
 
71swb4x4's Avatar
 
Join Date: Nov 2003
Location: Brookings, SD
Posts: 10,505
Re: 67-72 Development/Concept Photos Galore!

Very cool! Thanks for going to all the work!

I so badly want to quote the original post...
__________________
Some people are like slinkies, they aren't good for anything, but you can't help but smile when you see one tumble down the stairs.
71swb4x4 is offline   Reply With Quote
Old 09-01-2016, 10:35 PM   #23
hewittca
Registered User
 
hewittca's Avatar
 
Join Date: Jun 2014
Location: Winston Salem, NC
Posts: 1,358
Re: 67-72 Development/Concept Photos Galore!

I agree with everyone as well, that concept definitely looks like a Dodge. Maybe since that Dodge was to be released as a '72 model as well, GM abandoned that design and ended up pushing back the release to '73.

Quote:
Originally Posted by 71swb4x4 View Post
Very cool! Thanks for going to all the work!

I so badly want to quote the original post...
Ha, yes it's an intense post. Took me 3 hours Just to compose it.
__________________
Build: Green Gus
Instagram: @dr.hewitt
Concept Photos: Master Thread
hewittca is offline   Reply With Quote
Old 09-01-2016, 10:48 PM   #24
Tomahawk30
Registered User
 
Tomahawk30's Avatar
 
Join Date: Jun 2010
Location: Russellville, KY
Posts: 955
Re: 67-72 Development/Concept Photos Galore!

Very cool! Thanks for doing the legwork to share!
__________________
1979 Silverado C10 Shortbox - Photo Album
1977 Silverado K20 Camper Special - Photo Album

1972 C10 Custom Deluxe Highlander - sold
1971 Cheyenne Super Longhorn -sold
1972 Cheyenne Super SWB 4x4 -sold, bought back, sold again... I'm dumb.
1970 Chevy C10 SWB "Sprout" -sold
1972 Cheyenne K20 -sold
1969 GMC Shortbox Stepside 4x4 -sold
1972 GMC Jimmy 4x4 -sold
Tomahawk30 is offline   Reply With Quote
Old 09-01-2016, 10:53 PM   #25
57taskforce
All about them Ks

 
57taskforce's Avatar
 
Join Date: Jun 2014
Location: New Mexico
Posts: 3,523
Re: 67-72 Development/Concept Photos Galore!

Man that's a cool read thanks for sharing! 55-59 would be cool too me as well!
Looks like the May 64 front end became similar to the medium duty front end.
The black and orange scheme from March/April/may '69 looks really great to me. I really like it.
__________________
'57 3100 http://67-72chevytrucks.com/vboard/s...d.php?t=813888
'72 K20 Cheyenne http://67-72chevytrucks.com/vboard/s...d.php?t=662879
69 K10 SWB http://67-72chevytrucks.com/vboard/s...d.php?t=805206
'98 Silverado LT K2500HD ECLB Vortec 454/4l80E: 6" lift 315/75/16's
10 Camaro 2SS/RS Aqua Blue Metallic

Last edited by 57taskforce; 09-01-2016 at 11:29 PM.
57taskforce is offline   Reply With Quote
Reply

Bookmarks

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -4. The time now is 07:01 AM.


Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2020, vBulletin Solutions Inc.
Copyright 1997-2020 67-72chevytrucks.com